york against cancer representatives with the new brand

Celebrating our 30th with style

25th November 2016

We have enlisted the help of our users, volunteers, staff and Board members to update our look and feel in order to celebrate turning 30 in 2017.

Working with partners and users we decided to take stock of our current image and have refreshed our brand to make sure that we are getting the right messages out about our work.

Professor Steve Leveson, founder and Chairman of York Against Cancer, feels that the new branding is an exciting step as we prepare for our 30th anniversary. He said: “This is the second rebranding of the charity in nearly 30 years. The updated image for the charity not only involves a logo but also a new impetus in communication and access to all our users. The new symbol has been carefully selected and reflects how enthusiastic and active the charity will be for the 21st century - a new image but the same determination to do outstanding work for the wider York community.”

York Against Cancer has worked with branding and design experts Intandem Communications and Lazenby Brown to develop a fresh, modern image to take the charity into the future.

A dynamic new ‘Y’ symbol speaks of the charity’s links to York and its three colours are connected to the three arms of its work in care, cancer awareness and prevention education and research. The colours are clear, yet calming, and the logo is adaptable vertically and horizontally, giving York Against Cancer a distinctive and versatile emblem that stands out in the crowd.

Alongside the new identity has come a new website, created with a design that is simple to use on home computers, laptops and hand-held devices, and content devised with expert advice to make sure it is relevant and useful to users today.